Drone Racing at the Abu Dhabi F1 Fan Zone
- Topic category : Events and Partnerships
- Organisation and period : A2RL and DCL | Abu Dhabi Grand Prix weekend 2024
Project overview
During the 2024 Formula 1 Abu Dhabi Grand Prix weekend, A2RL and DCL brought drone racing to the Fan Zone at Yas Marina Circuit. I led DCL-side marketing and onsite content production around an activation featuring FPV exhibition races, AI demonstrations and simulator experiences.
The challenge
The activation needed to introduce a new racing format to an audience already surrounded by motorsport entertainment. The content had to communicate the experience clearly and capture enough context for people watching online to understand what was happening.
My approach
I shaped the event story and directed the content requirements for camera coverage, interviews, commentary and b-roll. I connected onsite production with paid campaign and social-content activity, working with the event and production teams to capture the moments needed for the wider audience story.
Results and delivery
The following points summarise the outcome and the work delivered.
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01
Live audience experience
FPV races, AI demonstrations and simulators introduced visitors to drone racing.
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02
DCL-side content direction
Camera requirements, interviews, commentary and supporting footage were coordinated.
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03
Connected distribution
Event storytelling was supported by social content and paid campaign activity.
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04
Stories for motorsport audiences
Interviews, commentary and supporting footage explained the drone-racing experience to fans watching online.
What this work demonstrates
This work shows how I connect a live experience with the material required for digital storytelling. It combines audience judgement, partner coordination and practical decisions about what the production team needs to capture.
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