BABU UMAIR
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Babu Umair | Global Marketing Leader

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Hero Info CURRENT ROLE
MARKETING MANAGER
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welcome to my world

i'm Babu Umair
MARKETING STRATEGIST. BRAND BUILDER. STORYTELLER.

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I lead brand, digital, content and audience growth strategies across global sports, technology and emerging media, turning ambitious ideas into campaigns, communities and measurable impact.

WATCH ME WORK
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BRAND STRATEGY

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DIGITAL GROWTH

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SOCIAL LEADERSHIP

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CONTENT SYSTEMS

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GLOBAL REACH

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PR & PUBLIC PROFILE DEVELOPMENT

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PAID MEDIA

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AI MARKETING

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SPORTS & EVENTS

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GLOBAL CAMPAIGNS

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COMMUNITY GROWTH

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STORYTELLING

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ANALYTICS & REPORTING

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CREATIVE DIRECTION

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MEDIA PRODUCTION

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META ADS

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GOOGLE ADS

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SEO & WEBSITE MANAGEMENT

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SPONSORSHIP ACTIVATION

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PARTNERSHIP MARKETING

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PRESS & MEDIA RELATIONS

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BROADCAST CONTENT

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LIVE EVENT COVERAGE

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CAMERA & PHOTOGRAPHY CREW LEADERSHIP

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VIDEO & MEDIA PRODUCTION

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CREATIVE DIRECTION

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EXECUTIVE SNAPSHOT
  • 7+ years of experience
  • 2 Billion+ UNIQUE AUDIENCE REACH GLOBAL CAMPAIGNS ACROSS MARKETS
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95%

Brand & Marketing Strategy

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96%

Digital Marketing

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98%

Social Media & Community

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94%

Content Marketing

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92%

Creative Direction

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93%

Paid Media & Growth

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87%

Email Marketing

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90%

SEO & Website Management

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92%

Analytics & Reporting

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92%

Video & Media Production

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95%

Events & Activations

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91%

Partnerships & Sponsorships

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89%

PR & Communications

My CORE MARKETING CAPABILITIES

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A Professional Overview of My Background and Expertise

A creative yet analytical marketing leader with experience across brand strategy, digital growth, global social media, content, paid campaigns, community building, events and emerging technology.

I combine data driven decision making with storytelling and hands-on execution, building marketing systems that connect with people and deliver measurable results.

LEADERSHIP CAPABILITIES

FROM STRATEGY TO EXECUTION

FROM BOARDROOM STRATEGY
TO CAMPAIGNS, CONTENT AND CREWS
I TURN DIRECTION INTO DELIVERY

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CAREER JOURNEY

BUILDING BRANDS ACROSS
SPORTS, TECHNOLOGY
& CULTURE

SELECTED CASE STUDIES WORK THAT MOVED THE NEEDLE

works

The Art of Photoshoot

Content & Media Production

The Art of Photoshoot

Lights. Camera. Magic.

Content & Media Production

Lights. Camera. Magic.

Personal Financial Hub

Brand Strategy

Personal Financial Hub

Web Ui Ux Design

Brand Strategy

Web Ui Ux Design

CAREER MILESTONES

MOMENTS THAT SHAPED THE JOURNEY

2018

Built my foundation in software engineering and technology

2022

Joined Drone Champions League and entered global sports marketing

2024

Expanded into international campaign and event leadership

2025

Completed MSc Digital Marketing with Distinction in UK

2025

Delivered large-scale multi-platform audience growth

2026

Led marketing across AI Grand Prix and emerging global initiatives
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GLOBAL REACH

Multi-platform campaigns reaching international audiences

  • 2 Billion+ AUDIENCE REACH
  • Multi-platform campaigns reaching international audiences across social, paid media and video.

Audience

END-TO-END OWNERSHIP

STRATEGY TO DELIVERY

  • Brand
  • campaigns,
  • teams,
  • content
  • paid media
  • production
  • events and reporting

Leadership

GLOBAL PERSPECTIVE

Physical International Experience

  • Marketing experience across Europe, the Middle East and South Asia.

INTERNATIONAL EXPERIENCE

IMPACT AT A GLANCE

MARKETING LEADERSHIP BEYOND CHANNELS

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join 5 000+
happy customers

Michela Congiu

Michela Congiu

Project Management
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We don’t say “Amazing Umair” for no reason. Since I joined DCL, Umair has been not only a brilliant colleague but also one of my closest friends and biggest sources of support. He’s the kind of person who always seems to have a hundred things going on—but you’d never know it, because he brings calm, clarity, and kindness to every interaction. This year alone, Umair graduated with distinction from his second master’s degree, moved to two different countries, worked two jobs—and still managed to lead our entire marketing team with incredible energy and focus. The strategies he’s put in place have played a huge role in DCL’s growth and visibility. What he does in marketing is just... impressive. Smart, fast, creative, thoughtful—he brings it all, and he does it with heart. Umair is the kind of person who lifts the whole team, and I feel truly lucky to work alongside him.

Shane Prince

Shane Prince

Technical Lead
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Umair has achieved significant measurable results since joining DCL to manage the company's social media presence and wisely spend the available marketing budget promoting DCL race content. His determination and commitment to optimize DCL's advertising spend made him a very valuable member of the team. He has been a pleasure to work with.

Shane Adams

Shane Adams

Race Director for ASPIRE
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I am delighted to write this recommendation for Muhammed Umair. During our time working together, Muhammed Umair has consistently demonstrated exceptional skills and professionalism in managing our company's social media presence. Muhammed Umair possesses a remarkable ability to understand our brand's voice and effectively communicate it across various social media platforms. He consistently delivers engaging content that resonates with our target audience, resulting in increased follower engagement and brand awareness. One of his greatest strengths is his creativity. He continuously impress with innovative ideas for content and campaigns, always staying ahead of industry trends. His eye for detail and dedication to quality ensure that every post is polished and impactful. Furthermore, Muhammed Umair is highly organized and efficient in managing our social media accounts. He effectively juggles multiple tasks, schedules posts, and analyses performance metrics to optimize our strategy. His strategic approach has been instrumental in driving our social media growth and achieving our marketing goals. Above all, Muhammed Umair is a pleasure to work with. He consistently demonstrates professionalism, reliability, and a positive attitude. His passion for our brand and commitment to success are truly commendable. I wholeheartedly recommend Muhammed Umair to any organization seeking a talented and dedicated social media manager. He is more than a valuable asset to any team, as well as a life long friend.

Jess Gastaud

Jess Gastaud

Events & Programme Manager
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Umair is possibly one of the best social media managers I have ever had the pleasure of working with. He learned everything there is to know about a completely new industry within his first days and integrated the team like he had been there forever. Umair is far from being someone who just does what they are told. He is constantly seeking to improve himself, sharing ideas, contributing to long term strategies. Aside being very professional, he's a lovely and interesting person. I could really not have asked for better on my team. I wish him all the best for the future and maybe one day we'll be able to work together again!

Isema Sophia Osaaga

Isema Sophia Osaaga

Chief Technology Officer
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Working with Umair at DCL has been a real privilege. He brings more than just marketing skill. He brings heart, focus, and a clear understanding of what makes people pay attention. Some of our biggest digital wins have come from his ideas. He knows how to take a vision and turn it into content that feels real and gets results. Whether it's planning a campaign or reacting in the moment, Umair brings calm, clarity, and creative thinking every time. What I value most is how genuine he is. No ego, no noise, just consistent quality and a strong sense of collaboration. He’s helped shape not just our brand but the energy behind it.

Murtaz Ali Khan

Murtaz Ali Khan

SAP Ariba
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Umair is a delight to work with - a team player with a positive, can-do attitude all the way. One great things about Umair is once any task is assigned to him, he finishes as per the timeline and he ensures quality work. He is smart, intelligent and confident enough to handle things on his own. I wish him all the best!

Abdullah Bashir

Abdullah Bashir

Senior Software Engineer
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There is no better colleague than Umair. He is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. His expertise as a Social Media Specialist is considerable, and it helped our team come up with more efficient solutions on different projects. Her contribution is valuable to the side, and I highly recommend Umair and would love to work with him again.

Haris Hussain

Haris Hussain

Regulatory Tech and Financial Crime Consultant
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Umair is a well connected professional who always takes time to support anyone in his network. He has a very impressive background and profile. Umair is a proactive, result oriented, responsible and technically sound professional and he is always ready to put all his energy and time to get the job done.

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MARKETING, LEADERSHIP & THE FUTURE

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ORGANISATIONS, PROJECTS & PLATFORMS

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LOOKING FOR A MARKETING LEADER?

I’m open to senior marketing leadership opportunities, strategic collaborations and ambitious international projects.
Just reach out and let me know!