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Brand & Marketing Strategy
Babu Umair | Global Marketing Leader
CURRENT ROLE
I lead brand, digital, content and audience growth strategies across global sports, technology and emerging media, turning ambitious ideas into campaigns, communities and measurable impact.
WATCH ME WORK
Brand & Marketing Strategy
Digital Marketing
Social Media & Community
Content Marketing
Creative Direction
Paid Media & Growth
Email Marketing
SEO & Website Management
Analytics & Reporting
Video & Media Production
Events & Activations
Partnerships & Sponsorships
PR & Communications
A creative yet analytical marketing leader with experience across brand strategy, digital growth, global social media, content, paid campaigns, community building, events and emerging technology.
I combine data driven decision making with storytelling and hands-on execution, building marketing systems that connect with people and deliver measurable results.
FROM BOARDROOM STRATEGY
TO CAMPAIGNS, CONTENT AND CREWS
I TURN DIRECTION INTO DELIVERY
Integrated marketing leadership connecting business objectives, brand positioning, audiences, campaigns, teams and measurable growth.
Creating clear positioning, compelling narratives and distinctive brand systems that audiences understand, trust and remember.
Leading multi platform digital ecosystems, social strategies and communities across international audiences.
Turning strategy into campaigns, video, photography, editorial content and scalable production systems.
Connecting organic content, paid campaigns, audience targeting and analytics to measurable marketing outcomes.
Marketing live competitions, global events, broadcasts, partnerships, sponsorships and audience experiences.
Lead global marketing across brand strategy, digital and social media, content, paid campaigns, partnerships, creative production and international audience growth.
Led marketing from DCL’s side across A2RL AI and STEM programmes, Blocktrade acquisition campaigns, Dubai Esports Festival, AlUla, Königssee, Riyadh and Tuwaiq initiatives, and the Anduril AI Grand Prix.
Created and managed multi-platform social content, campaign calendars and digital audience-engagement activity for the brand.
Combined creative execution, platform management and performance insights to strengthen brand consistency, reach and customer interaction.
Worked across software, web and visual design, supporting digital products and client-facing creative assets.
Built the technology and design foundation that later shaped my analytical and data-led approach to marketing.
2018
Built my foundation in software engineering and technology2022
Joined Drone Champions League and entered global sports marketing2024
Expanded into international campaign and event leadership2025
Completed MSc Digital Marketing with Distinction in UK2025
Delivered large-scale multi-platform audience growth2026
Led marketing across AI Grand Prix and emerging global initiatives
join 5 000+
happy customers
We don’t say “Amazing Umair” for no reason. Since I joined DCL, Umair has been not only a brilliant colleague but also one of my closest friends and biggest sources of support. He’s the kind of person who always seems to have a hundred things going on—but you’d never know it, because he brings calm, clarity, and kindness to every interaction. This year alone, Umair graduated with distinction from his second master’s degree, moved to two different countries, worked two jobs—and still managed to lead our entire marketing team with incredible energy and focus. The strategies he’s put in place have played a huge role in DCL’s growth and visibility. What he does in marketing is just... impressive. Smart, fast, creative, thoughtful—he brings it all, and he does it with heart. Umair is the kind of person who lifts the whole team, and I feel truly lucky to work alongside him.
Umair has achieved significant measurable results since joining DCL to manage the company's social media presence and wisely spend the available marketing budget promoting DCL race content. His determination and commitment to optimize DCL's advertising spend made him a very valuable member of the team. He has been a pleasure to work with.
I am delighted to write this recommendation for Muhammed Umair. During our time working together, Muhammed Umair has consistently demonstrated exceptional skills and professionalism in managing our company's social media presence. Muhammed Umair possesses a remarkable ability to understand our brand's voice and effectively communicate it across various social media platforms. He consistently delivers engaging content that resonates with our target audience, resulting in increased follower engagement and brand awareness. One of his greatest strengths is his creativity. He continuously impress with innovative ideas for content and campaigns, always staying ahead of industry trends. His eye for detail and dedication to quality ensure that every post is polished and impactful. Furthermore, Muhammed Umair is highly organized and efficient in managing our social media accounts. He effectively juggles multiple tasks, schedules posts, and analyses performance metrics to optimize our strategy. His strategic approach has been instrumental in driving our social media growth and achieving our marketing goals. Above all, Muhammed Umair is a pleasure to work with. He consistently demonstrates professionalism, reliability, and a positive attitude. His passion for our brand and commitment to success are truly commendable. I wholeheartedly recommend Muhammed Umair to any organization seeking a talented and dedicated social media manager. He is more than a valuable asset to any team, as well as a life long friend.
Umair is possibly one of the best social media managers I have ever had the pleasure of working with. He learned everything there is to know about a completely new industry within his first days and integrated the team like he had been there forever. Umair is far from being someone who just does what they are told. He is constantly seeking to improve himself, sharing ideas, contributing to long term strategies. Aside being very professional, he's a lovely and interesting person. I could really not have asked for better on my team. I wish him all the best for the future and maybe one day we'll be able to work together again!
Working with Umair at DCL has been a real privilege. He brings more than just marketing skill. He brings heart, focus, and a clear understanding of what makes people pay attention. Some of our biggest digital wins have come from his ideas. He knows how to take a vision and turn it into content that feels real and gets results. Whether it's planning a campaign or reacting in the moment, Umair brings calm, clarity, and creative thinking every time. What I value most is how genuine he is. No ego, no noise, just consistent quality and a strong sense of collaboration. He’s helped shape not just our brand but the energy behind it.
Umair is a delight to work with - a team player with a positive, can-do attitude all the way. One great things about Umair is once any task is assigned to him, he finishes as per the timeline and he ensures quality work. He is smart, intelligent and confident enough to handle things on his own. I wish him all the best!
There is no better colleague than Umair. He is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. His expertise as a Social Media Specialist is considerable, and it helped our team come up with more efficient solutions on different projects. Her contribution is valuable to the side, and I highly recommend Umair and would love to work with him again.
Umair is a well connected professional who always takes time to support anyone in his network. He has a very impressive background and profile. Umair is a proactive, result oriented, responsible and technically sound professional and he is always ready to put all his energy and time to get the job done.
Babu Umair
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Babu Umair
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Babu Umair
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ORGANISATIONS, PROJECTS & PLATFORMS
I’m open to senior marketing leadership opportunities, strategic collaborations and ambitious international projects.
Just reach out and let me know!