DCL and Blocktrade Registration Campaign
- Topic category : Growth and Acquisition
- Organisation and period : DCL and Blocktrade | Campaign opening weeks
- Delivery date : 2024
Project overview
I developed a Europe-first acquisition campaign for the DCL and Blocktrade partnership, generating more than 1,500 tracked registrations in its opening weeks. The work combined audience research, campaign creative and conversion tracking within a restricted technical environment.
The challenge
The brief involved a new audience crossover between drone racing and a crypto platform, with limited campaign material available. Website access was restricted because of security requirements. I needed to establish a credible audience approach and make the registration objective measurable within those constraints.
My approach
I researched the market and platform requirements before shaping the acquisition strategy. I prioritised European audiences, developed the campaign creative and worked within the available technical access to implement conversion tracking. This gave the partnership a defined action to measure and a clearer basis for assessing campaign delivery.
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1,500+ registrations
Tracked registrations generated in the opening weeks of the campaign.
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European audience focus
Acquisition planning prioritised the markets relevant to the campaign.
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03
Tracking within constraints
. Conversion measurement was implemented despite restricted website access.
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A defined outcome
The result represents registrations. It does not describe funded accounts, paying customers or revenue.
What this work demonstrates
The central leadership decision was to resolve the audience and measurement questions alongside the creative work. This case shows how I approach an unfamiliar brief, work across technical constraints and stay accountable to a specific campaign objective.
frequently asked questions
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How does the revox workflow unfold?We start with a discovery call, draft a roadmap, design & develop in agile sprints, then launch after thorough QA.
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Which stack do you prefer?WordPress + ACF for content-heavy sites, Laravel for custom apps, and Vue/Nuxt for reactive front-ends.
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What's the typical project timeline?Landing pages take 1–2 weeks, corporate sites 4–6 weeks, and complex platforms 8–12 weeks after assets are ready.
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Are your designs mobile-friendly?Absolutely—every design is responsive, retina-ready, and tested across devices before delivery.
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Will you offer post-launch assistance?Yes, we provide 30 days of free support and optional maintenance plans for updates, backups, and feature tweaks.
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