A2RL European Audience Campaign
- Topic category : Growth and Acquisition
- Organisation and period : A2RL and DCL | Two-day campaign window
- Delivery date : 2024
Project overview
I built a targeted campaign for A2RL that delivered more than 200,000 registration-page visits from selected European markets in two days. The work focused on reaching relevant technology and racing audiences within a short campaign window.
The challenge
The objective was to generate relevant traffic to A2RL’s drone-racing page quickly. Geographic focus mattered, as did the connection between the audience and an emerging sport combining autonomous systems, AI and FPV racing.
My approach
I developed geographic and interest-based targeting around autonomous systems, AI, robotics, FPV racing and technology. I structured the campaign by market, tested creative variations and reviewed delivery daily. This allowed audience selection and creative decisions to remain tied to the traffic objective throughout the campaign.
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200K+ page visits
Visits to the registration page, rather than completed registrations.
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Two day delivery window
The reported result relates to a short, defined campaign period.
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Selected European markets
Geography was a deliberate part of the audience strategy.
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Targeting and creative testing
Market structure, audience interests and creative variations informed delivery decisions.
What this work demonstrates
This case shows how I translate an audience brief into a campaign structure that can move quickly. I keep the reported outcome precise: relevant registration-page traffic is a useful result, while conversion needs its own evidence.
frequently asked questions
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How does the revox workflow unfold?We start with a discovery call, draft a roadmap, design & develop in agile sprints, then launch after thorough QA.
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Which stack do you prefer?WordPress + ACF for content-heavy sites, Laravel for custom apps, and Vue/Nuxt for reactive front-ends.
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What's the typical project timeline?Landing pages take 1–2 weeks, corporate sites 4–6 weeks, and complex platforms 8–12 weeks after assets are ready.
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Are your designs mobile-friendly?Absolutely—every design is responsive, retina-ready, and tested across devices before delivery.
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Will you offer post-launch assistance?Yes, we provide 30 days of free support and optional maintenance plans for updates, backups, and feature tweaks.
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