BABU UMAIR
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Babu Umair | Global Marketing Leader

Marketing Manager based in Manchester, working across growth, digital, content, partnerships and live marketing in sport, technology, AI and esports.

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Category: AI & Marketing

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Stop Celebrating Reach: The Measurement Question Every Marketing Leader Should Ask Instead

Stop Celebrating Reach: The Measurement Question Every Marketing Leader Should Ask Instead

Babu Umair

Babu Umair

Composed by

  • AI & Marketing Sep 3, 2026
SEO Isn’t Dead: It’s Becoming AI Visibility — What Marketers Need to Understand About Search in 2026

SEO Isn’t Dead: It’s Becoming AI Visibility — What Marketers Need to Understand About Search in 2026

Babu Umair

Babu Umair

Composed by

  • AI & Marketing Aug 28, 2026